Getting Yahoo PPC to add its own markers to landing page URLs
Yahoo Pay-Per-Click (PPC) does a fantastic job of automatically adding tracking parameters to landing pages for your PPC ads. You have to turn it on in the Yahoo PPC interface. Here's how.
View ArticleCool Custom Report: Actual vs Paid-for PPC Search Terms
If you have a PPC (pay-per-click) search effort happening, you may be allowing the PPC engines to loosely match your paid-for terms with various terms typed in by human searchers. To keep abreast of...
View ArticleBeyond WT.srch — The Better Way To Track PPC
If you set up your pay-per-click program so landing pages contain the parameter WT.srch=1, WebTrends Analytics has some out-of-the-box reports that will use WT.srch to generate info on paid search...
View ArticleDiscrepancies between WebTrends and Google AdWords
To account for the inevitable disrepancies between reports by my main analytics program and Google AdWords (and the other sponsored searches), I've done a lot of research including hit-by-hit...
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